The Home and Design Digital Publisher Opens a New Tri-Level Space Integrating a Showroom Storefront, Influencer Hospitality Suite, and Content Studio
SANTA MONICA, Calif., April 21, 2022 (GLOBE NEWSWIRE) -- Hunker, one of the largest digital home & design media brands in the U.S., will open the new Hunker House, an innovative, mixed-use experiential space in Venice, California, on April 22, 2022. Following the success of the first Hunker House, which launched in 2019 as a small event venue and content studio, Hunker has elevated the original concept with a strategy that unites the core brand pillars of Storytelling, Shopping, and Hospitality.
The new, 4500-square-foot space will continue to serve as an immersive lifestyle content studio and partnership platform but will now include a ground-floor showroom that brings Hunker’s editorial curation to life in a physical space. Open daily to the public, the showroom will feature products that visitors can shop digitally via QR codes.
Hunker House’s year-round programming will correspond in part to Hunker’s editorial calendar, with additional opportunities throughout the year reserved for special activations and partnership collaborations. Three key editorial tentpoles will come to life in 2022: Healthy Home, Hunker Host, and Holiday Gift Guide. Each month-long tentpole is anchored by an editorial content hub on Hunker.com, as well as a dedicated issue of Hunker’s print zine, Hunker News, to be distributed at the Hunker House. Social and influencer extensions will expand the reach and format of the campaign, driving a truly multi-platform experience.
The Spring campaign, Healthy Home, will provide a variety of inspiration and actionable tips for readers to make their homes both healthier and happier. Tuft & Needle, the sleep and wellness brand that is part of Serta Simmons Bedding’s brand portfolio, will be the presenting sponsor for ‘Healthy Home,’ launching in April.
“Hunker is always seeking new ways to expand our conversation about home and design, both digitally and IRL,” said Hunker General Manager Eve Epstein. “This new space allows us to engage a sophisticated audience in a beloved district famed for its ties to design, art, media, and commerce. We’re excited to open our doors to the public — and introduce new integration opportunities for like-minded brands through immersive extensions of our premium branded partnerships.”
LOCATION:
1212 C Abbot Kinney Blvd, Venice Beach, CA 90291
DATE:
April 22-May 22, 2022
To learn more about the Hunker House and view store hours, visit www.Hunker.com/newsstand
About Hunker
Hunker is a fast-growing home design digital publisher dedicated to the idea that good design should be a part of everyday life. Hunker helps first-timers improve their homes – no expert needed – with inspiring home tours, practical solutions and design advice from real people. Since its launch in 2017, Hunker has been committed to amplifying the voices of underrepresented communities by sharing the stories and personalities of those working to reverse economic inequity in the design space. To learn more about Hunker or for daily design inspiration, visit www.hunker.com.
About Leaf Group
Leaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness & wellness (Well+Good, Livestrong.com and MyPlate App), and home, art & design (Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information about Leaf Group, visit www.leafgroup.com.
Press Contact:
Mia Mendez, Director of PR
mia.mendez@leafgroup.com
Source: Hunker