The eCommerce and Marketing Veteran Brings 20 Years of Experience
Launching and Growing Brands to Her New Role Leading Leaf Group’s
Society6 Marketplace
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Leaf Group Ltd. (NYSE: LFGR), a diversified consumer internet company
comprised of several marketplace and media properties, today announced
the addition of Andrea Stanford to its senior team. Stanford will serve
as Senior Vice President and General Manager of Society6, Leaf Group’s
artist-driven home décor and accessories marketplace, featuring millions
of unique designs created by more than 275,000 artists worldwide.
“Andrea’s background as a brand strategist and design editor makes her
very well positioned to lead Society6 right now,” said Sean Moriarty,
CEO of Leaf Group. “She is a strategic leader and creative thinker whose
talents will be instrumental in building the Society6 brand.”
Andrea Stanford is a results-oriented executive and brand strategist
with a unique background in both eCommerce and editorial. Most recently
she served as Senior Vice President of Marketing and Partnerships for
Everything But The House, a global online estate sale platform. Stanford
also served as a member of the senior management team at One Kings Lane,
building and overseeing the vintage and designer merchandise business,
as well as serving as General Manager to One Kings Lane’s spin-off site,
Hunters Alley, a curated vintage marketplace. Prior to joining One Kings
Lane, Stanford helped launch C Magazine, leading the design editorial
content for the publication. She started her career at The Walt Disney
Company, serving as Director of Marketing and Communications.
Stanford holds an MBA from the Anderson School of Management at UCLA and
a BS in Business Administration from Pepperdine University. She
currently serves on the Los Angeles Board of Camp Kesem, a nationwide
charitable organization supporting children through and beyond their
parent’s cancer.
In her role at Society6, Stanford will lead all day-to-day operations
for the brand, including business development, product and marketing
initiatives.
“I’m thrilled to be joining Leaf Group and working with the Society6
team,” said Stanford. “This young brand is filled with potential and I
look forward to tapping into its creative community to develop dynamic
opportunities for brand growth.”
About Leaf Group
Leaf Group Ltd. (NYSE: LFGR) is a diversified consumer internet company
that builds enduring, creator-driven brands that reach passionate
audiences in large and growing lifestyle categories, including art and
design (Saatchi Art), fitness and wellness (Livestrong.com), home and
décor (Society6 and Hunker). For more information about Leaf Group,
visit www.leafgroup.com.
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Leaf Group Ltd.
Sharna Daduk
Vice President, Communications
310-917-6405
sharna.daduk@leafgroup.com
Source: Leaf Group Ltd.