Leaf Group Names Andrea Stanford Senior Vice President and General Manager of Society6


The eCommerce and Marketing Veteran Brings 20 Years of Experience Launching and Growing Brands to Her New Role Leading Leaf Group’s Society6 Marketplace

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Leaf Group Ltd. (NYSE: LFGR), a diversified consumer internet company comprised of several marketplace and media properties, today announced the addition of Andrea Stanford to its senior team. Stanford will serve as Senior Vice President and General Manager of Society6, Leaf Group’s artist-driven home décor and accessories marketplace, featuring millions of unique designs created by more than 275,000 artists worldwide.

“Andrea’s background as a brand strategist and design editor makes her very well positioned to lead Society6 right now,” said Sean Moriarty, CEO of Leaf Group. “She is a strategic leader and creative thinker whose talents will be instrumental in building the Society6 brand.”

Andrea Stanford is a results-oriented executive and brand strategist with a unique background in both eCommerce and editorial. Most recently she served as Senior Vice President of Marketing and Partnerships for Everything But The House, a global online estate sale platform. Stanford also served as a member of the senior management team at One Kings Lane, building and overseeing the vintage and designer merchandise business, as well as serving as General Manager to One Kings Lane’s spin-off site, Hunters Alley, a curated vintage marketplace. Prior to joining One Kings Lane, Stanford helped launch C Magazine, leading the design editorial content for the publication. She started her career at The Walt Disney Company, serving as Director of Marketing and Communications.

Stanford holds an MBA from the Anderson School of Management at UCLA and a BS in Business Administration from Pepperdine University. She currently serves on the Los Angeles Board of Camp Kesem, a nationwide charitable organization supporting children through and beyond their parent’s cancer.

In her role at Society6, Stanford will lead all day-to-day operations for the brand, including business development, product and marketing initiatives.

“I’m thrilled to be joining Leaf Group and working with the Society6 team,” said Stanford. “This young brand is filled with potential and I look forward to tapping into its creative community to develop dynamic opportunities for brand growth.”

About Leaf Group

Leaf Group Ltd. (NYSE: LFGR) is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including art and design (Saatchi Art), fitness and wellness (Livestrong.com), home and décor (Society6 and Hunker). For more information about Leaf Group, visit www.leafgroup.com.

Leaf Group Ltd.
Sharna Daduk
Vice President, Communications

Source: Leaf Group Ltd.