SANTA MONICA, Calif.--(BUSINESS WIRE)--
Leaf Group has launched Hunker.com,
a new brand that explores home design through the lens of personal
identity and style. Featuring exclusive home tours, product
recommendations, personal essays, and helpful information for homeowners
and apartment-dwellers alike, Hunker is rapidly attracting a loyal
audience to its site, while also growing followers on Facebook and
Instagram.
“Our mission is to build beloved editorial brands that connect with
passionate people, and Hunker exemplifies these ideals,” said Sean
Moriarty, CEO of Leaf Group. “Hunker celebrates individuality and
self-expression in design, providing our audience with the information
and inspiration to create their ideal living spaces.”
Hunker is the latest in a series of successful sites launched by the
Leaf Group media team, including Cuteness
(a top 4 comScore Pets site among ad-supported sites), family tech site Techwalla,
and millennial-focused personal finance site Sapling.
The team has also streamlined its flagship property, eHow,
a premier DIY site. Coupled with eHow, a top 10 comScore Home site,
Hunker further expands Leaf Group's influence within the Home category.
Leaf Group’s current media portfolio includes a collection of premium
storytelling brands with high-quality, original content and diversified
audiences across social platforms as well as search. These new brands,
including Cuteness, Techwalla, Sapling, and now Hunker, have already
seen strong growth, generating approximately 22 million visits per month
and attracting over 1 million combined followers on Facebook.
“By building brands within categories where we have years of expertise,
and focusing on great content that helps people, we’ve been able to grow
audiences quickly,” added Mitchell Pavao, Senior Vice President of Media
for Leaf Group. “This has also allowed eHow to focus its attention on
the premium DIY space, with a renewed emphasis on sharable,
inspirational content.”
For more information on Hunker, please visit www.hunker.com.
About Hunker
Hunker is a home site dedicated to the idea that your space should be an
expression of who you are. The site features exclusive home tours,
original features, and design advice that uncovers the lives behind
every front door. For daily interior design inspiration, visit www.hunker.com.
About Leaf Group
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that
builds platforms across its marketplaces (Society6, Saatchi Art, and The
Other Art Fair) and various media properties (including Livestrong.com,
eHow, and Cuteness) to enable communities of creators to reach
passionate audiences in large and growing lifestyle categories. In
addition, Leaf Group’s diverse advertising offerings help brands and
publishers find innovative ways to engage with their customers. For more
information about Leaf Group, visit www.leafgroup.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170412005346/en/
Source: Leaf Group Ltd.