Leaf Group Launches New Home Site Hunker


SANTA MONICA, Calif.--(BUSINESS WIRE)-- Leaf Group has launched Hunker.com, a new brand that explores home design through the lens of personal identity and style. Featuring exclusive home tours, product recommendations, personal essays, and helpful information for homeowners and apartment-dwellers alike, Hunker is rapidly attracting a loyal audience to its site, while also growing followers on Facebook and Instagram.

“Our mission is to build beloved editorial brands that connect with passionate people, and Hunker exemplifies these ideals,” said Sean Moriarty, CEO of Leaf Group. “Hunker celebrates individuality and self-expression in design, providing our audience with the information and inspiration to create their ideal living spaces.”

Hunker is the latest in a series of successful sites launched by the Leaf Group media team, including Cuteness (a top 4 comScore Pets site among ad-supported sites), family tech site Techwalla, and millennial-focused personal finance site Sapling. The team has also streamlined its flagship property, eHow, a premier DIY site. Coupled with eHow, a top 10 comScore Home site, Hunker further expands Leaf Group's influence within the Home category.

Leaf Group’s current media portfolio includes a collection of premium storytelling brands with high-quality, original content and diversified audiences across social platforms as well as search. These new brands, including Cuteness, Techwalla, Sapling, and now Hunker, have already seen strong growth, generating approximately 22 million visits per month and attracting over 1 million combined followers on Facebook.

“By building brands within categories where we have years of expertise, and focusing on great content that helps people, we’ve been able to grow audiences quickly,” added Mitchell Pavao, Senior Vice President of Media for Leaf Group. “This has also allowed eHow to focus its attention on the premium DIY space, with a renewed emphasis on sharable, inspirational content.”

For more information on Hunker, please visit www.hunker.com.

About Hunker

Hunker is a home site dedicated to the idea that your space should be an expression of who you are. The site features exclusive home tours, original features, and design advice that uncovers the lives behind every front door. For daily interior design inspiration, visit www.hunker.com.

About Leaf Group

Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that builds platforms across its marketplaces (Society6, Saatchi Art, and The Other Art Fair) and various media properties (including Livestrong.com, eHow, and Cuteness) to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. For more information about Leaf Group, visit www.leafgroup.com.

Source: Leaf Group Ltd.

Leaf Group Ltd.

Sharna Daduk

Senior Director, Public Relations