The Home Furnishings Designer and Manufacturer Joins Leaf Group’s
Portfolio of Artist-Driven Marketplace Properties
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Leaf Group Ltd. (NYSE: LFGR), a diversified Internet company comprised
of several marketplace and media properties, today announced it has
acquired home décor brand Deny Designs. The Denver-based business will
join Leaf Group’s expanding marketplaces, creating strategic synergies
between its other ecommerce brands, most notably Society6.
“We are excited to welcome Deny Designs into our Leaf Group portfolio of
marketplace brands,” said Sean Moriarty, CEO of Leaf Group. “Deny
Designs’ artist-driven home goods and accent products are the perfect
addition to our fast-growing marketplaces, further strengthening our
position within the home décor space.”
Deny Designs and Society6 have both focused substantially in home goods,
differentiating them from many other print-on-demand marketplaces that
focus primarily on t-shirts and apparel. By aligning Deny Designs and
Society6, Leaf Group’s growing marketplaces will not only solidify its
stronghold within the lucrative home accessories sector, but will
further expand its audience demographic targeting a more affluent
customer through Deny Designs’ highly curated collections and
furnishings.
By integrating Society6’s powerful direct-to-consumer ecommerce model
and instant insight into trending styles with Deny Designs’ proprietary
product development capabilities, Leaf Group is now uniquely positioned
to provide unparalleled data to inform retail distribution partners of
customer purchase patterns and design trends. Business synergies between
Deny Designs and Society6 will also provide career-enhancing services
for both brands’ global network of talented artists, including
opportunities to design for an expanded range of exclusive products and
to gain exposure with retailers such as Nordstrom, Gilt and Bed Bath &
Beyond, among other leading retail companies.
“I’m thrilled that Deny Designs is joining such a creative group of
brands at Leaf Group,” said Dustin Nyhus, founder of Deny Designs.
“Product design has long been a passion for me and this translates to
the home goods we create at Deny Designs. Joining Leaf Group will
provide even more opportunity to stretch our creativity to develop new
products and expand opportunities for our passionate and growing artist
community.”
“Deny Designs is in great company within our collection of artist-driven
digital commerce brands, which include Society6, Saatchi Art and The
Other Art Fair,” added Dion Camp Sanders, Executive Vice President,
Marketplaces for Leaf Group. “Each business strengthens the others as we
build a growing platform of loved consumer brands that create
opportunities for our global network of artists, connecting them with
passionate audiences.”
Founded in 2011, Deny Designs is a print-on-demand marketplace known for
its high quality custom printed home accents. The brand also designs and
produces select furniture products in its proprietary manufacturing
facility in Denver, Colorado. Deny Designs will remain headquartered in
Denver and led by its founder Dustin Nyhus, who will continue to oversee
day-to-day operations.
About Deny Designs
Deny Designs is an original home décor brand and manufacturer based in
Denver, Colorado, whose custom crafted goods support artists worldwide
with every purchase. Deny Designs’ exclusive line of products can be
found in select retailers and online at denydesigns.com.
About Leaf Group
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that
builds platforms across its marketplaces (Society6, Saatchi Art and The
Other Art Fair) and various media properties (including Livestrong.com,
eHow and Cuteness) to enable communities of creators to reach passionate
audiences in large and growing lifestyle categories. In addition, Leaf
Group’s diverse advertising offerings help brands and publishers find
innovative ways to engage with their customers. For more information
about Leaf Group, visit www.leafgroup.com.
Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. All
statements regarding activities, events or developments that the Company
or management intends, expects or believes will or may occur in the
future are forward-looking statements. Such statements are made by
management based on their experience, current expectations and other
factors they deem appropriate, including certain assumptions related
thereto, but they are not guarantees of future performance.
Forward-looking statements involve risks and uncertainties that could
cause actual results or developments to differ materially from those
indicated due to a number of factors affecting the Company’s operations,
markets, products and services. The Company identifies the principal
risks and uncertainties that impact its performance in its public
reports filed with the Securities and Exchange Commission, including the
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition” sections of the Company’s most recent Annual Report on Form
10-K and subsequent Quarterly Reports on Form 10-Q. Forward-looking
statements speak only as of the date on which they are made and the
Company assumes no obligation to update any forward-looking statements.
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Source: Leaf Group Ltd.