The Company Begins Trading on the New York Stock Exchange Under
Ticker Symbol LFGR
SANTA MONICA, Calif.--(BUSINESS WIRE)--
In recognition of its business transformation, Demand Media, Inc., a
diversified internet company comprised of several marketplace and media
properties, today announced its new corporate name – Leaf Group Ltd. The
company also begins trading its common stock today on the New York Stock
Exchange under the new ticker symbol “LFGR”.
“Our company has evolved significantly over the past two years and Leaf
Group is a fresh new name for a fresh new business,” said Sean Moriarty,
CEO of Leaf Group. “With the strong growth of our marketplaces and the
vibrancy of our media brands, now is the time to highlight our progress
and celebrate our mission of building creator-driven brands that connect
with passionate audiences across lifestyle categories.”
Marketplaces play a significant role in Leaf Group’s operating model.
Making up the majority of the company’s revenue, Leaf Group’s
marketplaces – Society6, Saatchi Art and The Other Art Fair – continue
to see strong growth with much room for expansion. These artist-driven
commerce brands offer high-quality products, original artwork and unique
experiences with unparalleled customer service, creating a growing
network of loyal design-savvy buyers worldwide.
Media demonstrates growth by building strong brands focused on clear
categories for passionate audiences. With targeted, high-quality
content across clear passion categories – DIY, wellness, décor, tech,
pets, personal finance, design, lifestyle – Leaf Group’s media brands,
which include Livestrong.com, eHow, Techwalla and Cuteness, have started
to see strong growth in audience reach and the building of deep
connections through onsite and social engagement.
Leaf Group’s creative business, Leaf Brand Lab, continues to build
momentum through focused integration with the company’s media brands. Leaf
Brand Lab is working with some of the world’s most recognizable brands,
developing rich original content and identifying opportunities to
connect with audiences across multiple lifestyle categories through Leaf
Group’s popular media properties.
For more information about Leaf Group, including investor relations,
please visit www.leafgroup.com.
About Leaf Group
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that
builds platforms across its marketplace (Society6 and Saatchi Art) and
media (Livestrong.com and eHow) properties to enable communities of
creators to reach passionate audiences in large and growing lifestyle
categories. In addition, Leaf Group’s content studio and diverse
advertising offerings help brands and publishers find innovative ways to
engage with their customers. For more information about Leaf Group,
visit www.leafgroup.com.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. All
statements, other than statements of historical facts, that address
activities, events or developments that we or our management intends,
expects, projects, believes or anticipates will or may occur in the
future are forward-looking statements, including statements regarding
the impact of the Company’s name change and corporate rebranding effort,
the commencement of trading under a new ticker symbol on the New York
Stock Exchange and growth of the Company’s media brands. Such statements
are made by management based on their experience, current expectations
and other factors they deem appropriate, including certain assumptions
related thereto. Forward-looking statements are subject to a number of
risks and uncertainties including, without limitation, economic,
industry, competitive, governmental and technological factors affecting
the Company’s operations, markets, products and services, as well as
partner and client acceptance of the Company’s new corporate name. The
Company identifies the principal risks and uncertainties that impacts
its performance in its public filings, including those set forth in Item
1A (Risk Factors) of its most recent Annual Report on Form 10-K for the
fiscal year ending December 31, 2015 filed with the Securities and
Exchange Commission (http://www.sec.gov)
on March 1, 2016, and in other reports filed with the Securities and
Exchange Commission. Forward-looking statements are not
guarantees of future performance, and actual results, developments and
business decisions may differ from those indicated by such
forward-looking statements.
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Source: Leaf Group Ltd.