Healthline selected to create digital advertising solutions
tailored for pharmaceutical and OTC brands on LIVESTRONG.COM
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Demand
Media, Inc. (NYSE: DMD), a leading digital content and media and
domain name services company, announced today a strategic partnership
with Healthline,
a leader in health information and technology whose clients include some
of the world’s largest pharmaceutical companies. Under the agreement,
Healthline will create digital advertising solutions and exclusively
represent certain key categories for Demand Media’s top ranked health
and fitness site, LIVESTRONG.COM.
“We’re pleased to announce this partnership with Healthline, which has
long and deep relationships with advertisers in the highly regulated
pharmaceutical industry. Through Healthline’s expert sales force, we’ll
be able to connect pharmaceutical and over-the-counter (OTC) drug brands
to millions of intent-driven users who visit LIVESTRONG.COM every
month, seeking advice on health, fitness and medical issues. This not
only benefits visitors to the site but opens up a new revenue
opportunity and allows us to focus our resources on product innovation
and delivering the best consumer experience,” said Stewart
Marlborough, executive vice president of media at Demand Media.
Healthline will create and distribute digital advertising solutions for
OTC, medical and pharmaceutical advertisers, including premium
sponsorship packages, custom content and native advertising, and
traditional display advertising. In addition, Demand Media Studios will
leverage Healthline’s medical expertise to help inform its health
content on LIVESTRONG.COM.
“Our mission at Healthline is to make the people of the world healthier
through the power of information,” said David Kopp, general manager and
executive vice president of Healthline Media. “We’re delighted to find a
partner to help us deliver on that vision by providing medically-guided
content created by health and wellness experts in formats that are easy
to find and understand. This partnership also enables Demand Media to
tap into a valuable segment of advertisers, while providing Healthline
clients access to the LIVESTRONG.COM audience at the exact moment
of individual interest and action.”
ABOUT DEMAND MEDIA: Demand Media, Inc. (NYSE: DMD) is a leading
digital content & media and domain name services company that informs
and entertains one of the internet’s largest audiences, helps
advertisers find innovative ways to engage with their customers and
enables publishers, individuals and businesses to expand their online
presence. Headquartered in Santa Monica, CA, Demand Media has offices in
North America, South America and Europe. For more information about
Demand Media, please visit www.demandmedia.com.
ABOUT HEALTHLINE: San Francisco-based Healthline is a leading
provider of intelligent health information and technology solutions,
enabling providers and everyday people to make more confident, informed
healthcare decisions. The company’s proprietary semantic health taxonomy
platform powers a suite of marketing, health search, data-mining and
content solutions for global enterprises and advertisers. Healthline is
a Deloitte Technology Fast 500 company for the last four years. For more
company information, visit corp.healthline.com.
Source: Demand Media, Inc.