Electus Digital to Create and Distribute Digital Advertising
Solutions for a Newly Created Network of Comedy Sites Including Demand
Media’s Cracked and Electus Digital’s CollegeHumor and Dorkly
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Demand Media, Inc. (NYSE: DMD), a leading digital content and media and
domain name services company, and Electus Digital, the digital creative
and distribution arm of Electus, are pleased to announce a strategic
advertising partnership. Electus Digital will now offer exclusive
premium ad sales representation for Demand Media’s Cracked.com,
including all custom branded content and high-impact ad units across the
site. The partnership forms a new network of the most popular online
humor destinations and establishes the largest collection of humor
websites directly available to advertisers.
Beginning with the February 2014 comScore PC-only data release, Cracked,
CollegeHumor and Dorkly will now be joined together under the
“CollegeHumor/Cracked Network” Media Title. As a result, the network
will become the undisputed leader in the online humor entertainment
category and expand the reach of brands and advertisers. Throughout the
partnership, the leading humor sites will work together to maintain the
distinct editorial voice for each comedy brand and provide the most
compelling content to each of their users.
“Cracked has proven itself to be the leader in creating unique content
that our users love to share, and our audience has awarded us the
People’s Choice Webby for ‘Best Humor Site’ for the last two years,”
said Stewart Marlborough, executive vice president of media at Demand
Media. “This partnership gives Electus Digital access to this
influential, highly engaged group of users and lets us leverage the
company’s digital advertising expertise while we continue to focus on
providing the best consumer experience.”
The partnership combines the strength of Cracked’s authentic editorial
content and dedicated social media following with CollegeHumor's large
fan base and video production expertise to provide a powerful
combination of content formats, audience segments and extensive reach
for brands. The “CollegeHumor/Cracked Network” will offer premium
advertising solutions for brands targeting the 18 to 34 year old
demographic in the digital entertainment space.
“Cracked is the perfect complement to our existing suite of
award-winning entertainment sites, and we are thrilled to partner with
Demand Media in this phase of our business,” added Drew Buckley, chief
operating officer of Electus. “The opportunity to create and distribute
highly engaging and unique marketing programs for two premium comedy
websites further positions Electus Digital as a dominant player in
creating mainstream entertainment and comedy content.”
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and
domain name services company that informs and entertains one of the
internet’s largest audiences, helps advertisers find innovative ways to
engage with their customers and enables publishers, individuals and
businesses to expand their online presence. Headquartered in Santa
Monica, CA, Demand Media has offices in North America, South America and
Europe. For more information about Demand Media, please visit www.demandmedia.com.
About Electus Digital
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and
produce all forms of content for distribution across a variety of
platforms around the world, including: broadcast, cable, digital, OTT
and various emerging technologies. The company connects advertisers,
distributors and content creators early on in the development process,
enabling marketers and advertisers to be true partners in campaigns and
content creation. Electus Digital, the digital creative and distribution
arm of Electus, specializes in creating entertaining content for
digital, TV, and film platforms across comedy, music, gaming, food and
urban lifestyle categories, and provides full-service branded and third
party creative production services. It is comprised of website
properties CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube
Channels WatchLOUD, Nuevon and Hungry; and production companies Big
Breakfast and dumbdumb. Electus is an operating business of IAC [NASDAQ:
IACI]. For more information on Electus, visit www.electus.com.
Source: Demand Media