RedMas ad network awarded exclusive representation of Demand
Media’s branded digital advertising solutions in key countries in Latin
America
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Demand
Media, Inc. (NYSE: DMD), a leading digital content & media and
domain services company, announced today a digital advertising
partnership with Cisneros
Interactive’s RedMas,
one of the leading online advertising networks serving the Latin
American markets. Under the agreement, RedMas will be awarded exclusive
representation for the branded digital advertising solutions available
on Demand Media’s site, eHow en Español, in key countries in Latin
America.
“Our international sites are experiencing explosive growth, particularly
eHow en Español, which has increased its unique visitors nearly six-fold
from the previous year and now attracts more than 25 million monthly
uniques1. Our partnership with RedMas significantly expands
our digital advertising footprint in the fast-growing Latin American
market. The biggest brands and advertisers in the region will now have
access to premium, affluent and intent-driven audiences ready to take
action on advertisers’ contextually relevant messages,” said
Stewart
Marlborough
, executive vice president of media at Demand Media.
Demand Media will provide training to RedMas’ sales force across the
territory to assist them in offering eHow en Español’s wide array of
digital advertising solutions - custom content, branded sponsorships and
high impact, rich media units - to brands in the region that want to
connect with consumers who are looking for practical, actionable content
for real life. With its extensive knowledge of the local markets and
their considerable experience working with leading brands, such as
Netflix, P&G, Sony, Coca-Cola, Nissan, Renault, Claro, Nokia, RedMas will
be able to tailor these packages to align advertiser and consumer needs.
The Latin American partnership covers the following countries:
Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic,
Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama,
Paraguay, Peru, Uruguay, and Venezuela.
“Representing inventory from eHow en Español provides RedMas with the
opportunity to meet the increasing demand for more premium branded
inventory from advertisers in the region,” emphasized
Victor
Kong
, president of Cisneros
Interactive. “This product is an excellent complement to RedMas’
existing product line, and will significantly improve our offering of
top quality branding solutions, especially those targeting young women
and mothers.”
According to eMarketer,
Latin America is second only to the Middle East and Africa as the
fastest-growing digital advertising market in the world. In its 2013
Media and Entertainment report, PricewaterhouseCoopers predicts that the
Latin American advertising market is expected to reach $2.9 billion in
2014 and continue to grow at an annual rate of 18.5%.
ABOUT DEMAND MEDIA: Demand Media, Inc. (NYSE: DMD) is a leading
digital content & media and domain services company that informs and
entertains one of the internet’s largest audiences, helps advertisers
find innovative ways to engage with their customers and enables
publishers, individuals and businesses to expand their online presence.
Headquartered in Santa Monica, CA, Demand Media has offices in North
America, South America and Europe. For more information about Demand
Media, please visit www.demandmedia.com
ABOUT REDMAS: RedMas, a Cisneros Interactive company, is one of
the leading digital advertising networks in the U.S. Hispanic and Latin
American markets. It began by pioneering the way brands and content
owners interact with the U.S. Hispanic audience via mobile devices.
RedMas offers online advertising solutions, especially contextual
advertising such as In-text, In-image and Related Tags. RedMas has
20,000 publishers and reaches an online and mobile audience of over 72
million unique users in the region.
ABOUT CISNEROS INTERACTIVE: Cisneros Interactive is a corporate
division that groups all of Cisneros’
global digital initiatives, which are focused in two areas: Digital
Advertising and Electronic Commerce (e-commerce). In Digital
Advertising, it has RedMas,
the online advertising business unit with more than 72 million unique
users per month the U.S. Hispanic and Latin American markets, and Adsmovil,
the region’s leading mobile advertising network. In e-commerce, Cisneros
Interactive holds interests in various companies around the world, such
as Cuponidad,
Mobly,
Open
English USA, idea.me,
among others.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, as amended. Statements containing words
such as may, believe, anticipate, expect, intend, plan, project, predict
and estimate or similar expressions constitute forward-looking
statements. Forward-looking statements involve various risks and
uncertainties and statements regarding Demand Media’s future financial
performance are based on current expectations, estimates and projections
about our industry, financial condition, operating performance and
results of operations, including certain assumptions related thereto.
Actual results may differ materially from the results predicted, and
reported results should not be considered an indication of future
performance. Information about potential risk factors that could affect
our operating and financial results are contained in our annual report
on Form 10-K for the fiscal year ending December 31, 2012 filed with
the Securities and Exchange Commission (http://www.sec.gov)
on March 5, 2013, as such risk factors may be updated in our quarterly
reports on Form 10-Q filed with the Securities and Exchange Commission,
including, without limitation, information under the captions Risk
Factors and Management’s Discussion and Analysis of Financial Condition
and Results of Operations. We do not intend to revise or update the
information set forth in this press release, except as required by law,
and may not provide this type of information in the future.
1 Demand Media Internal company data
Source: Demand Media, Inc.