Experian Consumer Services among the first clients to gain access to
Demand Media’s proprietary, end-to-end offering
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Demand
Media, Inc. (NYSE: DMD), a leading content & media and domain name
services company, announced today the expansion of its Content Solutions
offering to include new custom content formats and enhanced publishing
and distribution strategies. Select partners have collectively gained
more than 14 million incremental unique visitors to their websites for a
86% year-over-year increase in their audiences1.
As an extension of this early success, Demand Media is opening up access
to its proven model for creating, publishing and optimizing the results
of content marketing programs for brands, publishers and agencies.
Experian Consumer Services is one of the first brands to take advantage
of Demand Media’s enhanced content platform. Demand Media’s solution
included the creation of a range of formats designed to simplify complex
topics for several Experian Consumer Services websites, including freecreditscore.com™
and Experian.com.
Personal finance experts from the Demand Media Studios took the client’s
marketing objectives and created a customized library of content that
includes resource articles, blogs, tips, videos and infographics –
everything from the “Dollars
and Sense: Emergency Fund 101” infographic to the “Credit in 60
Seconds” video series featuring “How
Can Your Credit Score Get Damaged?” Demand Media also advised on a
distribution strategy that supported an integrated marketing plan with
custom content that the client placed across its own website, YouTube
channel and iPad app.
“Consumers are flooded with messages and information when they go
online, and they are increasingly seeking a trusted resource they can
turn to for content that helps them make important decisions about their
everyday lives, especially about money and credit,” said Brian Hovis,
vice president of digital marketing and acquisition for Experian
Consumer Services. “Demand Media helped us be that resource by building
an experience for our customers that gives them authoritative advice in
a format that makes the information easy to absorb, delivered in the
unique voice of our brand.”
“We see tremendous demand from brands for access to content that goes
beyond the campaign,” said Matt Palmer, senior vice president and
general manager of Demand Media Content Solutions. “We’ve heard our
clients tell us they are looking for guidance on developing a
comprehensive content strategy, and we believe our end-to-end solution
is unmatched in the industry. We’re excited to partner with Experian
Consumer Services – along with other brands, including Samsung and
RadioShack – as some of our first clients to truly realize the power of
marketing with our content for real life.”
Alongside its extensive text and video offering, Demand Media is
introducing new content formats such as original photography,
infographics and animated GIFs that are specifically designed for the
visual web to help clients create more immediate and deeper connections
with consumers. The Demand Media platform offers a full range of
products and services that span the full spectrum of content marketing,
from creating quality content at scale to advising on distribution and
publishing strategies to reach a broader audience through a complement
of channels, including owned websites, social media and mobile apps.
The platform makes it easy for brands, publishers and agencies to
strategically employ content as part of a comprehensive marketing
strategy to deliver the right information, in the right format, right
when people want it most:
-
Content Creation leverages data and editorial insight to
understand the needs of the target audience and develops a variety of
formats that are easily and quickly consumed.
-
Demand Studios employs a network of thousands of expert
contributors, with proven credentials in 22 topic areas, who are
social influencers in their fields.
-
Analytics track and measure client objectives to optimize
content across formats and devices.
-
Distribution & Publishing Strategies provide advice on how
to reach audiences through a complement of channels, all based on best
practices gleaned from publishing content and managing sites for
select partners.
See highlights of the content created for Experian Consumer Services: http://contentsolutions.demandstudios.com/work/experian/
For more information on Content Solutions, visit http://contentsolutions.demandstudios.com/
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and
domain name services company that informs and entertains one of the
internet’s largest audiences, helps advertisers find innovative ways to
engage with their customers and enables publishers, individuals and
businesses to expand their online presence. Headquartered in Santa
Monica, CA, Demand Media has offices in North America, South America and
Europe. For more information about Demand Media, please visit www.demandmedia.com.
Experian Consumer Services
The Experian Consumer Services division provides credit monitoring and
other informational products, such as identity protection, to millions
of consumers via the Internet. The organization enables consumers to
monitor their credit reports online, check their credit scores and
protect against identity theft. Its products include Experian Credit
TrackerSM and ProtectMyID®. Experian Consumer Services has
established integrated, cobranded partnerships with leading online
financial destinations that provide consumers with a broad range of
comprehensive online financial products and information essential to
managing one's financial life. For more information, visit http://www.experian.com.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, as amended. All statements other than
statements of historical facts contained in this press release,
including statements regarding our business strategy and plans and our
objectives for future operations, are forward-looking statements.
Statements containing words such as may, believe, anticipate, expect,
intend, plan, project, predict and estimate or similar expressions
constitute forward-looking statements. Forward-looking statements
involve various risks and uncertainties and statements regarding Demand
Media’s future financial performance are based on current expectations,
estimates and projections about our industry, financial condition,
operating performance and results of operations, including certain
assumptions related thereto. Actual results may differ materially from
the results predicted, and reported results should not be considered an
indication of future performance. Information about potential factors
that could affect our operating and financial results are contained in
our annual report on Form 10-K for the fiscal year ending December 31,
2012 filed with the Securities and Exchange Commission (http://www.sec.gov)
on March 5, 2013, as such factors may be updated in our quarterly
reports on Form 10-Q filed with the Securities and Exchange Commission,
including, without limitation, information under the captions Risk
Factors and Management's Discussion and Analysis of Financial Condition
and Results of Operations. We do not intend to revise or update the
information set forth in this press release, except as required by law,
and may not provide this type of information in the future.
1 Demand Media internal data comparing Q1 2013 to Q2 2014
Source: Demand Media, Inc.