Former NewsCred Executive Brings Nearly Twenty Years Experience in
Brand and Publisher Content Marketing and Syndication
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Demand
Media, Inc. (NYSE: DMD) today announced the growth of its executive
team with the hire of Scott Lehr as Senior Vice President and General
Manager of Content
Solutions. Scott joins Demand Media from NewsCred, a content
marketing software and content syndication company.
Scott Lehr, SVP and GM of Demand Media Content Solutions (Photo: Business Wire)
In this role, Scott will lead the team responsible for accelerating
Demand Media’s content marketing practice and leveraging its Studio
platform and expert talent to create content that will drive meaningful
business results for publisher and brand partners.
“Scott is an impact executive who has the ability to make an immediate
difference on our core content solutions business,” said Julie
Campistron, Demand Media’s executive vice president of studio. “He has a
deep understanding of the content marketing space and will be able to
take full advantage of our creator network, multi-format capabilities
and insights to bring to market content strategies that will drive
partner success. This is a very exciting hire for Demand Media.”
Scott worked three years at NewsCred, where he most recently served as
Vice President of Content & Strategic Partnerships and Chief Operating
Officer. Prior to NewsCred, Scott co-founded Breakpoint Digital, a
consultancy focused on helping startups with product and go-to-market
strategies. He also spent 11 years at Muze Inc., the leading provider of
media information and digital services, where he was responsible for
sales, business and corporate development and negotiated deals with
global brands such as Apple, Microsoft, eBay, AOL, and Yahoo!
“I was very attracted to Demand Media’s Content Solutions opportunity
for the simple reasons that it not only has a best-in-class platform for
content, but also because there are so many ways to scale the business
and provide even more value to brands and publishers,” said Scott Lehr.
“The team here is among the best and brightest in content marketing and
I’m looking forward to the exciting work ahead.”
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a
leading digital content & media company that informs and entertains one
of the Internet's largest audiences, helps advertisers find innovative
ways to engage with their customers and enables publishers and
individuals to expand their online presence. Headquartered in Santa
Monica, CA, Demand Media has offices in North America and South America.
For more information about Demand Media, please visit www.demandmedia.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140909005394/en/
Source: Demand Media