Demand Media Launches eHow Tech Channel to Help Consumers Demystify Consumer Technology


SANTA MONICA, Calif.--(BUSINESS WIRE)--Mar. 27, 2012-- eHow, a Demand Media®(NYSE: DMD) property and leading online destination for expert tips, advice and know-how, announced the launch of its Tech channel on Monday. Created to help consumers better understand and manage technology, the eHow Tech channel provides information in straightforward terms and easy-to-follow tutorials to help everyday people master tech-related tasks or projects.

“More than 71 million people visit eHow each month,* and by analyzing user engagement, we know there is a growing need for online help that translates complex technology problems into easy-to-understand language and straightforward directions,” said  Erika Nardini , senior vice president of sales and marketing, Demand Media. “Last month in the U.S. alone, more than 10 million consumers** visited eHow for answers to their technology-related questions. We developed eHow’s new Tech channel as part of our ongoing mission to listen to consumers and provide content that meets their needs.”

Tech Channel Features

With expert support, an easy-to-navigate interface and a practical approach, the eHow Tech channel provides a user-friendly, reliable ‘Tech 101’ destination that gives consumers the information they need to troubleshoot most tech conundrums.

The eHow Tech channel features include:

  • Clear advice and step-by-step instructions for common technology tasks
  • A vast library of articles and videos covering topics spanning mobile, home entertainment, electronics, computers, Internet, social media and more
  • Experienced experts contributing on a variety of technology topics suited for consumers with different levels of experience or knowledge
  • Timely articles covering how-to topics such as creating a Facebook Timeline, a winning LinkedIn profile, a Twitter feed, mastering Apple’s latest iPad and getting the most out of 3D TV technology

RadioShack has collaborated with Demand Media to introduce two new experts who will contribute consumer-focused technology insights on an ongoing basis to the eHow Tech channel.  Carley Knobloch , a personal tech expert and founder of, will serve as eHow Tech’s personal tech expert. She will offer tips on everything from Facebookprivacy settings to creating an effective tweet.  Jon Rettinger , founder of, one of the fastest growing tech enthusiast sites, will be the channel’s high-tech expert. He will provide insights into everything from the latest 3D TVs to mastering the most complicated universal remote control. Both Carley and Jon will answer questions from eHow users through Facebook, Twitter and Google+ covering timely content and topics.

“Technology is increasingly such a part of our day-to-day lives, but people are just too busy to read lengthy manuals – we all want technology to just work,” said Carley. “At eHow Tech, we aim to shorten the learning curve for people with concise, clearly explained instructions and ‘how to’ videos. Through our collaboration with RadioShack, we want to empower users to tackle any curve ball the tech world throws their way and take the anxiety out of using these gadgets we all own and love.”

The eHow Tech channel launches with an extensive library of articles and videos that address common consumer questions and resource needs. The eHow Tech channel will continue to add timely and relevant content based on users’ questions and searches, as well as seasonal topics such as the latest and greatest tech gifts for graduates and the best games and apps to keep kids entertained and active all summer long.

Benefits for Advertisers

The eHow Tech channel is the ideal partner for advertisers who want to reach its highly engaged audience of consumers looking for ways to simplify and better their lives, including the 3.2 million people on eHow who have purchased tech products (electronics/computer hardware or software) in the last 6 months.***  Danny Huynh , Managing Director, Mindshare states, “We are excited to have brought RadioShack and eHow together. There is a perfect synergy between the two, enabling RadioShack to extend the knowledgeable, helpful advice their customers know and love to consumers online.”

The eHow Tech channel creates articles and videos based on consumer demand, which means advertisers can connect with consumers around the technology topics consumers care about most. Based on our data, right now, consumers want to know how to set up an email account and how to choose between Plasma, LCD and LED HDTVs. Technology advertisers interested in placing their brands at the point of consumer intent will benefit from advertising on the eHow Tech channel.

Visit to learn more.

* Unique users worldwide according to comScore, February 2012.

** Unique users in the US according to comScore, February 2012.

*** According to comScore Plan Metrix, February 2012.


Millions of people discover new pieces of information on each month and are inspired to take action in an area of interest. With its vast library of millions of articles and videos spanning Home, Health, Style, Food, Money, Technology, Family and more; eHow encourages visitors to connect with experts and each other to explore their existing passions and discover new ones. Simply put, eHow empowers consumers to discover the expert inside. For more information, please visit or send a note to:

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, visit:

© 2012 Demand Media, Inc. All rights reserved.

Demand Media and eHow are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries.

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended.These forward-looking statements involve risks and uncertainties regarding the Company’s future financial and operating performance, and are based on current expectations, estimates and projections about our industry, market acceptance, financial condition, operating performance and results of operations, including certain assumptions related thereto. Statements containing words such as “guidance,” “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “projections,” “business outlook,” and “estimate” or similar words of expression constitute forward-looking statements. Actual results may differ from expected results set forth in any such forward-looking statements, which differences may be significant and material, and reported historical results should not be considered an indication of future performance. Potential risks and uncertainties include, among others: the continued growing need for online help that translates the complex world of technology into easy-to-understand language and straightforward directions and our ability to successfully deliver such content; and the effectiveness, knowledge and reliability of Demand Media’s Tech channel experts.More information about potential risk factors that could affect our operating and financial results are contained in our annual report on Form 10-K for the fiscal year endingDecember 31, 2011 filed with the Securities and Exchange Commission( on February 24, 2012, and as such risk factors may be updated from time to time in our quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”

Furthermore, as discussed above, the Company does not intend to revise or update the information set forth in this press release, except as required by law, and may not provide this type of information in the future.


Source: Demand Media

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