Tyra Suits Up for the Season Finale of typeF.com’s Original Video Series “Fa-Fa-Fa Fashion”


The Final Episode, The Bikini, to Feature Behind-the-Scenes Commentary and Live Q&A with Tyra

SANTA MONICA, Calif. – June 9, 2011 – Today, typeF.com, a Demand Media (NYSE: DMD) property, will launch the season finale of their original hit video series, “Fa-Fa-Fa Fashion,” starring Tyra and her “go-to” guru, Vogue Contributing Editor, André Leon Talley.  In the final episode, Tyra, whose name is synonymous with fashion, empowerment and beauty, will tackle the anxiety-inducing onset of “bathing suit season.” “Fa-Fa-Fa Fashion: The Bikini,” including behind-the-scenes commentary and live Q&A with Tyra, will debut June 9 at 2:30pm ET/ 11:30am PT on typeF.com and typeF.com’s Facebook page.  In addition, viewers will be able to add their own comments to the video, which can then be shared with friends via Facebook.

The Bikini episode is the final installment of the groundbreaking seven-part, fashion-focused webseries, currently airing on typeF.com and typeF.com’s YouTube channel. The “Fa-Fa-Fa Fashion” series features Tyra’s take on seven key “fashion fixtures” – the trench coat, the little black dress, jumpsuits, the stiletto, skinny jeans, shapewear and the bikini.  In each episode, Tyra’s expertise, knowledge and fashion insights are delivered with her trademark sense of humor, personal stories and insiders’ tricks of the trade.

“Tyra has a unique ability to demystify the most confusing and frustrating things about fashion, and women everywhere want to engage with her about their personal fashion experiences,” said Lisa Kraynak, senior vice president and general manager of typeF.com.  “We are very excited to launch the season finale of ‘Fa-Fa-Fa Fashion: The Bikini,’ with a behind-the-scenes “director’s cut” and a live Q&A with Tyra.  Giving fans the opportunity to interact with Tyra and allowing friends to interact with each other, creates a new kind of online video viewing experience – one that is highly social and personalized.”

Demand Media, Inc. (NYSE: DMD), a leading content and social media company, partnered with Bankable, Tyra’s company focused on beauty and entertainment, to launch typeF.com – a unique fashion and beauty site that provides women with personalized beauty and fashion know-how to help them discover and embrace their unique personal style.

Check out the season finale of ‘Fa-Fa-Fa Fashion’ and join the live Q&A on facebook or at Watchwithtyra.typef.com.  Catch all your favorite episodes of ‘Fa-Fa-Fa Fashion’ on typeF.com or YouTube.com/typeF. Fan typeF.com at facebook.com/typeF and follow @typeF on Twitter.

About Bankable
Bankable was established in 2003 by cultural icon and entrepreneur, Chairwoman & CEO Tyra Banks. Headquartered in New York City with production offices in Los Angeles, Bankable’s operating units include Bankable Digital, Bankable Productions, and Bankable Books. Banks also founded the TZONE Foundation that empowers and seeks to raise the self-esteem of young women across the U.S.

About Demand Media 
Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs, entertains and connects millions of people every day.  Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share.  Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit: http://www.demandmedia.com.


typeF.com and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries.

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Media Contact: Robyn Kures