LIVESTRONG.COM Applications Continue to Improve Lives


SANTA MONICA, Calif. July 25, 2011 –LIVESTRONGSM.COM, a Demand Media® (NYSE: DMD) property and destination for all-things food, fitness and healthy living, today announced that over 10,000 people have hit their goal of becoming smoke free using the LIVESTRONG.COM MyQuit Coach ™ application. Additionally, the LIVESTRONG.COM Calorie Tracker™, which is one of the top grossing iPhone apps in the health category, is now available on Windows Phone.

“Tracking fitness activity, monitoring nutrition intake and logging progress when committed to stopping unhealthy habits is an essential part of reaching personal goals. The LIVESTRONG.COM team wants to spread the importance of utilizing mobile applications to people who want to stay on course for living a better life,” said Dan Brian, general manager at LIVESTRONG.COM. “All of our apps continue to help people with hectic schedules maintain a commitment to their healthy living goals and we are proud of the growth we continue to see in this area of our business. Whether it’s expanding to new platforms or enhancing our existing lineup of apps, our goal is to make it as easy as possible for people to maintain their commitment to living their best life, on-the-go.” 

MyQuit Coach
LIVESTRONG.COM MyQuit Coach was announced in November 2010. Since its introduction, more than 50,000 people have downloaded the application and joined the vibrant LIVESTRONG.COM community for support on their progress and inspiration to kick their smoking habit.  Most importantly, over 10,000 people have hit their goal of becoming smoke free using the personalized quitting plan in less than seven months.

Calorie Tracker
Since its introduction in 2008, the LIVESTRONG.COM Calorie Tracker mobile app has been downloaded by more than 1 Million users and continues to help people reach their diet, weight loss and fitness goals. Starting this month, Windows Phone users can track their calories and monitor their fitness and nutrition goals with the LIVESTRONG.COM Calorie Tracker.  Enhanced specifically for Windows Phone, the LIVESTRONG.COM Calorie Tracker includes a new photo feature which allows users to record and share their favorite foods on-the-go.  People using Windows Phone can take and share photos with friends through Facebook and Twitter, making the calorie tracking process both social and fun.
“The LIVESTRONG.COM Calorie Tracker app and its new photo feature is another great example of the rich applications that people will find on Windows Phone Marketplace to get the most out of their phone,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp.  “Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like LIVESTRONG.COM’s Calorie Tracker app, which help users take advantage of the phone’s dynamic design.”
From today through August 31, 2011, the Calorie Tracker, which is normally $2.99, is available for free in Microsoft’s Marketplace for Mobile.

LIVESTRONG.COM inspires and empowers people to achieve their daily goals around living healthy. The site connects visitors with useful tools, trustworthy information and a passionate, engaged community of likeminded people, who are willing to share their experiences. For additional information about LIVESTRONG.COM, please 
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a content and social media company that serves consumers, advertisers, publishers and creative professionals with a diverse portfolio of properties, products and services. Through brands like eHow, LIVESTRONG.COM, Cracked and typeF, Demand Media informs and entertains one of the internet’s largest audiences every month, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Kirkland, WA; Austin, TX; Chicago, IL; New York, NY; and London, UK. For more information about Demand Media visit

LIVESTRONG is a registered trademark of the Lance Armstrong Foundation. The Lance Armstrong Foundation is a registered 501(c)(3) under federal tax guidelines.  Demand Media, Inc. and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries.  All other trademarks may be trademarks of their respective owners.

© 2011 Demand Media, Inc. All rights reserved.


Press Contact: 
Nicole Rodrigues