Demand Media and Rachael Ray Announce Content and Talent Partnership


Rachael Ray to Exclusively Co-Brand and Become Lead Creative Force of eHow Food and Expand Company's Talent and Expert Network

LA QUINTA, Calif., Mar 01, 2011 (BUSINESS WIRE) -- Demand Media, Inc. (NYSE: DMD), a leading content and social media company, and lifestyle expert and television personality Rachael Ray today announced a multi-year exclusive partnership to create co-branded content and develop new talent in the Food category. Rachael will become the lead creative force of the eHow Food channel and identify and develop up-and-coming culinary talent that will create and be featured in high-quality, original programming produced by Demand Media and distributed through its web properties.

Demand Media's model begins with an intense focus on satisfying consumer demand for relevant, valuable information that makes their lives better and ultimately more enjoyable. One of the company's key properties,, is a trusted and valued source to help people accomplish life's daily tasks, with over 80 million monthly visitors worldwide, according to comScore. The eHow Food channel is a destination within eHow where people can get accessible, practical information ranging from chopping an onion to cooking "Italian." Demand Media will work with Rachael to bring her knowledge and perspective to the eHow Food channel as she becomes its creative voice and talent mentor. With millions of fans who enjoy her television programs, magazine, books, merchandise and websites, Rachael will bring to eHow Food her proven ability to cultivate, mentor and engage large audiences.

"People love Rachael because she delivers helpful and entertaining advice in a style that they appreciate and easily understand. She represents the kind of warm, approachable and knowledgeable voice we want to have across eHow," said Richard Rosenblatt, Chairman and CEO of Demand Media. "Rachael's career was launched by being discovered on local TV, and we are excited to work with her to discover and nurture a new class of culinary talent online."

"I'm thrilled to partner with Demand Media at such an exciting time in the media business," said Rachael. "Believe it or not, so much goes on behind the scenes of my public life that I don't always have time to share all of my passions with my audience. This partnership will help me do that by extending my approach to making the most out of every day to one of the fastest growing properties on the web. In addition, this partnership provides a new outlet for my network of friends and experts to create rich and engaging content and share that with a large audience."

About Rachael Ray

Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show "Rachael Ray" produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael's warmth, energy, and boundless curiosity also reaches scores of fans through her popular Food Network shows, bestselling cookbooks, her own line of cookware created by Meyer, knives by Furitechnics, signature food ingredients by Colavita and lifestyle magazine Everyday with Rachael Ray. In 2007, Rachael launched the Yum-o! organization, a nonprofit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food of which all her proceeds are donated to organizations that help animals in need. For more information, visit

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit:

© 2011 Demand Media, Inc.

Demand Media and eHow are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.

Cautionary Information Regarding Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended.These forward-looking statements involve risks and uncertainties regarding Demand Media's future financial performance, and are based on current expectations, estimates and projections about Demand Media's industry, financial condition, operating performance and results of operations, including certain assumptions related thereto.Statements containing words such as "may," "believe," "anticipate," "expect," "intend,""plan,""project," "business outlook," and "estimate" or similar expressions constitute forward-looking statements.Actual results may differ materially from the results predicted, and previously reported results should not be considered an indication of future performance.Potential risks and uncertainties include, among others: our ability to compete with new or existing competitors; our ability to maintain or increase our advertising revenue; our ability to continue to drive and grow traffic to our owned and operated websites and the websites of our network customers; our ability to effectively monetize our portfolio of content; our dependence on material agreements with a specific business partner for a significant portion of our revenue; future internal rates of return on content investment and our decision to invest in different types of content in the future; changes in the methodologies of Internet search engines and the impact such changes may have on driving search related traffic to our owned and operated websites and the websites of our network customers; our ability to attract and retain freelance content creators; the effects of changes in marketing expenditures or shifts in marketing expenditures; the effects of seasonality on traffic to our owned and operated websites and the websites of our network customers; changes in stock-based compensation; changes in amortization or depreciation expense due to a variety of factors; potential write downs, reserves against or impairment of assets including receivables, goodwill, intangibles or other assets; changes in tax laws, our business or other factors that would impact anticipated tax benefits or expenses; our ability to successfully identify, consummate and integrate acquisitions; our ability to retain key customers and key personnel; risks associated with litigation; governmental regulation; and the effects of discontinuing or discontinued business operations.More information about potential risk factors that could affect our operating and financial results will be included in Demand Media's annual and quarterly reports filed with the Securities and Exchange Commission (, including, without limitation, information under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations."

SOURCE: Demand Media, Inc.

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