Demand Media, Inc. Announces Upsizing and Pricing of Initial Public Offering


SANTA MONICA, Calif., Jan 25, 2011 (BUSINESS WIRE) -- Demand Media, Inc. ("Demand Media") announced today the upsizing and pricing of its initial public offering. The size of the offering has been increased from the previously announced 7,500,000 shares of common stock to 8,900,000 shares of common stock at a price of $17.00 per share. Demand Media's common stock will begin trading on the New York Stock Exchange under the symbol "DMD" on January 26, 2011. Of the shares of common stock to be sold in the offering, Demand Media is offering 4,500,000 shares and the selling stockholders are offering 4,400,000 shares. In addition, the underwriters have been granted a 30-day option to purchase up to an additional 675,000 shares from Demand Media and 660,000 shares from the selling stockholders. Demand Media will not receive any of the proceeds from the sale of shares of common stock by the selling stockholders.

Goldman, Sachs & Co. and Morgan Stanley & Co. Incorporated are acting as joint book-running managers for this offering. UBS Securities LLC, Allen & Company LLC, Jefferies & Company, Inc., Stifel, Nicolaus & Company, Incorporated, RBC Capital Markets Corporation, Pacific Crest Securities LLC, Raine Securities and JMP Securities LLC are acting as co-managers for this offering. This offering will be made only by means of a written prospectus forming part of the effective registration statement relating to these securities. Copies of the prospectus may be obtained by contacting Goldman, Sachs & Co., 200 West Street, New York, NY 10282, Attention: Prospectus Department (Tel: +1 866 471 2526; Fax: +1 212 902 9316; e-mail: or Morgan Stanley & Co. Incorporated, 1585 Broadway, New York, NY 10036, Attention: Prospectus Department (Tel: +1 866 718 1649; e-mail:

A registration statement on Form S-1 relating to the initial public offering of shares of Demand Media's common stock was declared effective by the U.S. Securities and Exchange Commission (the "SEC") on January 25, 2011. Copies of the registration statement can be accessed through the SEC's website at This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

SOURCE: Demand Media, Inc.

Demand Media, Inc.
Investor Relations
+1 310-656-6344