Demand Media Highlights Company Transformation Through New Corporate Name, Leaf Group

11/09/16

The Company Begins Trading on the New York Stock Exchange Under Ticker Symbol LFGR

SANTA MONICA, Calif.--(BUSINESS WIRE)-- In recognition of its business transformation, Demand Media, Inc., a diversified internet company comprised of several marketplace and media properties, today announced its new corporate name – Leaf Group Ltd. The company also begins trading its common stock today on the New York Stock Exchange under the new ticker symbol “LFGR”.

“Our company has evolved significantly over the past two years and Leaf Group is a fresh new name for a fresh new business,” said Sean Moriarty, CEO of Leaf Group. “With the strong growth of our marketplaces and the vibrancy of our media brands, now is the time to highlight our progress and celebrate our mission of building creator-driven brands that connect with passionate audiences across lifestyle categories.”

Marketplaces play a significant role in Leaf Group’s operating model. Making up the majority of the company’s revenue, Leaf Group’s marketplaces – Society6, Saatchi Art and The Other Art Fair – continue to see strong growth with much room for expansion. These artist-driven commerce brands offer high-quality products, original artwork and unique experiences with unparalleled customer service, creating a growing network of loyal design-savvy buyers worldwide.

Media demonstrates growth by building strong brands focused on clear categories for passionate audiences. With targeted, high-quality content across clear passion categories – DIY, wellness, décor, tech, pets, personal finance, design, lifestyle – Leaf Group’s media brands, which include Livestrong.com, eHow, Techwalla and Cuteness, have started to see strong growth in audience reach and the building of deep connections through onsite and social engagement.

Leaf Group’s creative business, Leaf Brand Lab, continues to build momentum through focused integration with the company’s media brands. Leaf Brand Lab is working with some of the world’s most recognizable brands, developing rich original content and identifying opportunities to connect with audiences across multiple lifestyle categories through Leaf Group’s popular media properties.

For more information about Leaf Group, including investor relations, please visit www.leafgroup.com.

About Leaf Group

Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that builds platforms across its marketplace (Society6 and Saatchi Art) and media (Livestrong.com and eHow) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. For more information about Leaf Group, visit www.leafgroup.com.

Cautionary Information Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical facts, that address activities, events or developments that we or our management intends, expects, projects, believes or anticipates will or may occur in the future are forward-looking statements, including statements regarding the impact of the Company’s name change and corporate rebranding effort, the commencement of trading under a new ticker symbol on the New York Stock Exchange and growth of the Company’s media brands. Such statements are made by management based on their experience, current expectations and other factors they deem appropriate, including certain assumptions related thereto. Forward-looking statements are subject to a number of risks and uncertainties including, without limitation, economic, industry, competitive, governmental and technological factors affecting the Company’s operations, markets, products and services, as well as partner and client acceptance of the Company’s new corporate name. The Company identifies the principal risks and uncertainties that impacts its performance in its public filings, including those set forth in Item 1A (Risk Factors) of its most recent Annual Report on Form 10-K for the fiscal year ending December 31, 2015 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 1, 2016, and in other reports filed with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and actual results, developments and business decisions may differ from those indicated by such forward-looking statements.

Source: Leaf Group Ltd.

Leaf Group Ltd.

Investor Contacts:

Jeff Misthal

Senior Vice President, Finance

jeff.misthal@leafgroup.com

or

Shawn Milne

Investor Relations

shawn.milne@leafgroup.com

or

Media Contact:

Sharna Daduk

PR Director

sharna.daduk@leafgroup.com

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